Job Description
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Salary:£36,694 - £45,097
Location: Cross Campus
Hours:37 hours per week, 52 weeks of the year
Contract Type:Permanent
Reference: SR1710
TO APPLY FOR THIS ROLE, PLEASE HEAD TO THE USP COLLEGE WEBSITE
Job Overview:
We are seeking a dynamic Digital Marketing Manager to lead our digital campaigns and optimise student recruitment through digital channels. The successful candidate will be responsible for planning, delivering, and analysing both online and offline campaigns, maintaining and growing our digital presence through SEO, SEM, and the latest digital trends. This role includes line managing the Marketing & Communications Assistant (Social) position and deputising in the absence of the Head of Marketing & Communications.
Duties and responsibilities
- Daily management of the College's digital presence, including the management of paid advertising.
- Manage the digital and campaign budget, reporting on ROI and impact of campaigns.
- Develop and implement a digital marketing strategy aligned with the recruitment plan.
- Track conversion rates, monitor effectiveness of campaigns and make recommendations using a range of tools including Google Analytics, Google Ads, and Tag Manager.
- Advise on best digital practise & trends and implement this across Marketing activities.
- Maintain excellent working relationships with third party suppliers
- Work closely with our web partners to optimise user experience and search engine rankings for maximum conversions of website visitors.
- Implement Marketing automation, including email marketing.
- Line management decision-making including objective setting, workload priorities and development needs.
Job requirements
- Degree in Marketing.
- Prior experience in a digital marketing role.
- Experience working in a comparable sector.
- Full driving license and access to own vehicle.
The right candidate will have:
- Innovative and analytical thinker.
- Strong presentation and communication skills.
- Excellent copywriting and proofreading abilities.
- Strong interpersonal skills for networking and relationship-building.
- Flexibility and ability to work under pressure.
Why choose us:
As a college, our strategy is to create a Career Focused, Digital Learning environment, ensuring that the learner experience and our relationship within our community, local and regional employers, are at the heart of everything we do. Providing a high achieving, focused learning environment allowing our students to achieve the grades they need for higher educations or the skills and aptitude required to secure a suitable role in their chosen career. Our college is set in the leafy suburbs of Essex, with easy access to surrounding areas and amenities, we are based in a well-connected location both by road and rail.
What we offer:
- A dedicated and friendly team of professionals who are keen to develop and learn
- Excellent pension provision
- Annual Staff Awards
- CPD days - opportunities to grow and development through mentorship and coaching
- Free onsite parking
- Staff appreciation days
- Eye care vouchers
- Onsite Starbucks & Restaurant
- Well-being days & activities
- Electric Vehicle Scheme*
- Discounted gym membership
- Hybrid Working available
- Fully immersive teaching rooms allow simultaneous online teaching at multiple locations
- Free Employee Assistance Programme available 24/7, 365 days offering legal & financial advice, as well as general support & guidance
*subject to terms & conditions