Marketing and Communications Officer

Job Description

Gosfield School is looking for a creative and enthusiastic Marketing Officer to support our growing School. If you have experience in marketing, excellent communication skills, can work collaboratively and enjoy a fast-paced environment, then please apply for this role. You will develop links with prospective and current stakeholders to meet admission targets across the school.

This is a full-time role; however, hours may be negotiable for the right candidate.

JOB PURPOSE

This role has come about as a result of increased demand for places across the school and a desire to maximise the work of this department. The Marketing Officer supports the delivery of the School's overall brand development and direction, student recruitment activity and marketing event planning.

The Marketing Officer works to support the marketing of the school and communication with prospective and current stakeholders to ensure that the School is meeting admission targets and seeking additional ways to contribute revenue to support and further develop the facilities at the school.

Line Management

The Marketing Officer will report to the Head of Marketing and Admissions.

Main duties and responsibilities

Duties will include, but may not be limited to:

· The implementation of the School's Marketing Strategy inclusive of social, website and outreach

· Social media content production

· Brand development

· Brand awareness events e.g. Open Morning, Open Doors, etc

· Recruitment campaigns, materials and events

· Newsletters and other PR materials

· Building first class relationships with local and national media organisations

· Liaison with the School's advertising agencies, designers and printers

· Representing and promoting the School at exhibitions and presentations

· Sourcing appropriate marketing and merchandising materials

· Supporting admissions processes

· Any other reasonable duties

· Attendance at evening and some weekend events

· Event organisation

· Maintaining and updating the website

Personal Attributes & Skills

The ideal candidate will:

· Have previous Marketing and Public Relations experience, ideally but not essentially within a school or charitable organisation

· Have a warm and engaging manner and personality, with the ability to communicate with people of all ages and backgrounds

· Maintain high professional standards of presentation and demeanour

· Be highly organised

· Be able to forge effective working relationships with a wide range of staff and other stakeholders

· Be self-motivated and able to work independently with minimum supervision

· Have resilience and a sense of humour

· Be keen to learn new skills

· Be flexible and adaptable to changing priorities and demands

· Enjoy working to a high standard in a demanding environment

· Be sympathetic to the ethos of Gosfield and its educational principles.

· Be a team player, able to initiate projects and ideas, as well as take direction

· Be a confident writer able to convey the School vision

· Be ICT literate (e.g. Excel, Word, PowerPoint, Publisher, Access)

· Have high level of skill in planning and executing social media campaigns and developing engaging content

Interviews w/c: 27/01/25 but we reserve the right to interview as applications are received and appoint prior to the closing date.

Start date: As soon as possible

Safeguarding

The post holder's responsibility for promoting and safeguarding the welfare of children and young persons for whom s/he is responsible, or with whom s/he comes into contact will be to adhere to and ensure compliance with the School's Child Protection Policy Statement at all times. If in the course of carrying out the duties of the post the post holder becomes aware of any actual or potential risks to the safety or welfare of children in the School s/he must report any concerns to the School's Safeguarding Designated Lead.

Gosfield School is an equal opportunities employer and is committed to safeguarding and promoting the welfare of children. Applicants must be willing to undergo child protection screening, including checks with past employers, social media checks and the DBS.